Argon · customer engagement

Collect customer data and message people from it

Argon collects events from your product and keeps a profile for each customer. Then it sends email, SMS or push when someone acts.

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Journeys / Abandoned checkoutLive
Journeys6
Trial onboardingLive
Abandoned checkoutLive
Payment failedLive
Win-back, 60 daysDraft
Renewal reminderLive
Price drop alertDraft
Triggercheckout_started
Wait1 hour
CheckHasn’t completed a purchase
EmailYou left something in your cart
Wait1 day
SMS · selectedYour cart is saved for you
[Your brand]10:42You left something in your cartHi [first name], it’s saved for 7 days.
[YOUR LOGO]
Finish checking out
[Your brand] · Today 11:42
Your cart is saved for you. Finish checking out any time: [short link]
Reply STOP to opt out.
Thanks, doing it now

Use cases

What teams run on Argon

Each one lists the modules it needs. Start with one and add more later.

All use cases

Marketing automation

Design what happens after every event

A journey starts when someone acts, joins a segment or reaches a date. Add waits, branches and a goal, and Argon moves each person through at their own pace.

Journeys / Cart abandonedDraft · edited just now
Whencart_abandoned
Wait4 hours
BranchOrder placed since?
Yes
Goal reachedExit journey
No
EmailStill thinking it over?
Wait1 day
SMSYour cart is saved
SMS stepStep 6 of 7
From[Sending number]
MessageYour cart is saved for you. Finish checking out any time: checkout_link
Send window9:00 to 20:00, recipient’s time zone
Skip ifno SMS consentmessaged in last 24h
Send test
  • Start on anythingAn event, a segment change or a date on their profile.
  • Wait for the right momentFor a time, or until something happens.
  • Branch on what they didSplit on events, traits or how they engaged with a message.
  • Stop at the goalPeople leave as soon as they convert.

Segments

Build audiences without writing SQL

Combine events, traits and other segments with plain rules. Membership updates as events arrive, and a journey can start the moment someone qualifies.

  • Count and recency rules on any event
  • Trait filters on any field you send or sync
  • Use a segment to start, filter or exit a journey
See segments in Profiles
Segments / High-intent trialsLive
WHOdidpricing_viewedat least 2 timesin the last 7 days
ANDtraitplanistrial
ANDnot in segmentCustomers
Membership, last 14 days2,418 people
Membership updates as events arrive. Used by 3 journeys.

Channels

Reach people on the channel they use

Send email, SMS and push from one place. Consent and channel preferences are stored on each profile, and every journey follows them.

[Your brand]10:42Still thinking it over?Your cart is saved for 7 days.
[YOUR LOGO]
Finish checking out
EmailWe set up SPF, DKIM and DMARC and handle bounces and complaints
[Your brand] · Today 11:42
Your cart is saved for you. Finish checking out any time: [short link]
Reply STOP to opt out.
Thanks, doing it now
SMS and MMSHelp with 10DLC registration, plus quiet hours and STOP and HELP replies
10:42
[Your app]nowYour order has shippedTrack it from the app.
PushiOS and Android through APNs and FCM

Modules

Start with the modules you need

Every module uses the same events and customer profiles. Add one later without moving data.

Argon

Customer data platform

Argon overview

Argon

Email, SMS and push

Argon overview

Start where you are

Pick the plan that fits the tools you already have.

  • You already collect events

    Start with Journeys

    Message people from the events you already send. Customer profiles are included.

    From [PRICE]See Journeys

  • You need clean data first

    Start with the CDP

    Collect events, match them to customer profiles and send the data to your other tools.

    From [PRICE]See Events

  • You want one platform

    All of Argon

    Every module on one plan, including sign-up forms and the email builder.

    From [PRICE]See all plans
[CUSTOMER QUOTE, ONE OR TWO SENTENCES ABOUT WHAT CHANGED]
[NAME][ROLE], [COMPANY]

Build your first journey on your own events

Create a workspace, send your first event and build a journey from it.

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