Journeys · marketing automation

Marketing automation that starts with what people do

Send email, SMS and push when someone does something in your product. Wait for their next move, branch on what they do and stop when they reach your goal.

Create a workspaceTour the builder

Customer profiles included. You pay for the people you message, not for seats.

Journeys / Trial onboardingLive
Canvas[N] people in it now
Triggertrial_started
EmailWelcome to [Product]
Wait untilproject_createdor at most 3 days
Branch · selectedCreated a project?
Yes
EmailInvite your team
No
SMSNeed a hand?
Goalsubscription_started
Branch stepStep 4 of 7
Split onAn event
Eventproject_created
Counted sinceThey entered the journey
PathsYes: did itNo: didn’t
Anyone who reaches the goal leaves the journey from whichever step they’re on.

Where it sits in Argon

  1. EventsEvent tracking
  2. ProfilesCustomer profiles
  3. JourneysDecides what happens next
  4. Email, SMS and pushDeliver each message

How it works

Build a journey from 4 kinds of step

Every journey is built from triggers, waits, branches and goals. Add a message step wherever you want to reach someone.

Triggers

Start when someone acts, joins a segment or reaches a date

Each journey has one trigger. People enter the moment it happens.

  • An event from your app, site or server
  • Someone entering or leaving a segment
  • A date on their profile, such as a renewal

Event triggers need event tracking. Segment and date triggers use customer profiles.

Trial onboarding / Trigger
Start this journey when
An event happens
Eventtrial_started
From Events · last received 2s ago
Someone enters or leaves a segment
A date on their profile arrives

Waits

Wait for the right moment

Pause for a set time, or until something happens. Each person’s wait is counted from when they entered the journey.

  • For minutes, hours or days
  • Until an event arrives, with a time limit
  • Quiet hours, to keep texts from arriving at night
Trial onboarding / Wait step
For a set timeUntil something happens
Untilproject_created
At most3 days
ThenContinue to Branch: Created a project?
Waiting at this step[N] people
usr_2041entered 10 min ago3 days left at most
usr_0388entered 5 hours ago2 days left at most
usr_1172entered 2 days ago1 day left at most

Branches

Send people down different paths

Split people on what they did, their traits or how they engaged with an earlier message.

  • Events, such as a purchase since they entered
  • Traits, such as plan or country
  • Message engagement, such as opened or clicked

Branching on traits uses customer profiles.

Trial onboarding / Branch
BranchResponse to Welcome
Clicked
EmailWhat to try next
Opened
Wait1 day
Neither
SMSNeed a hand?
Split onMessage engagement
MessageEmail · Welcome to [Product]

Goals

Stop at the goal

Set the goal as an event. When someone reaches it, they leave the journey. A customer who has already subscribed won’t get the reminder to subscribe.

  • People leave from any step when they reach the goal
  • See how many reached the goal after each step
  • The goal is an event, sent like any other
Trial onboarding / ReportLast 30 days
Goal: subscription_startedPeople exit as soon as it arrives
Entered[N]
Reached the goal[N]
Still in it[N]
By stepReached goal
Email · Welcome to [Product][N]%
Branch · Yes, created a project[N]%
Branch · No[N]%
SMS · Need a hand?[N]%

Channels

Send each step by email, SMS or push

Each message step picks its channel. Consent and channel preferences come from the person’s profile, and every journey follows them.

[Your brand]10:42Welcome to [Product]Hi [first name], here’s how to set up your first project.
[YOUR LOGO]
Create your project
EmailSPF, DKIM and DMARC set up for you
[Your brand] · Today 11:42
Hi [first name], need a hand getting started? Reply HELP and we’ll get back to you.
Reply STOP to opt out.
HELP
SMS and MMS10DLC registration help, quiet hours, STOP and HELP
10:42
[Your app]nowYour project is readyInvite your team to start working in it.
PushiOS and Android through APNs and FCM

Pricing

Pay for the people you message, not for seats

Customer profiles are included. Your plan is set by how many people you message. Your whole team can build journeys, and sending is billed separately.

See Argon pricing
Plans
[PRICE]
a month to start, set by profile count
Team members
Unlimited
on every plan
Messages
Metered
email, SMS and push, billed by what you send

Build a journey on your own events

Create a workspace, send one event and build a journey that starts on it.

Create a workspaceRead the Journeys docs