Use case

Bring people back to the checkout they left

Start a journey when someone leaves checkout. Argon waits a few hours, checks whether they ordered and reminds only the people who didn’t.

Start freeSee it step by step

Uses 2 Argon modules: event tracking (Events) and marketing automation (Journeys).

Journey

Abandoned checkout

  1. TriggerLeft checkout
  2. Wait4 hours
  3. CheckPlaced an order since?
  4. SendAn email, then a text a day later
  5. GoalOrder placed, then they leave

Step by step

What each abandoned checkout goes through

The journey has 3 steps, built from events your site already sends. Each person moves through at their own pace.

  1. Trigger

    They leave checkout

    Your site sends a cart_abandoned event with what was in the cart. The journey starts on that event.

    Runs on Events

    Events / LiveLive
    cart_abandonedusr_2041just now
    items2
    value"[AMOUNT]"
    email"[email]"
    product_viewedusr_03886s
    order_completedusr_117211s
    checkout_startedusr_20413m
    Started journey: Abandoned checkout

  2. Wait and check

    Wait 4 hours, then check for an order

    Give them time to finish on their own. Then check whether they placed an order. People who did reach the goal and leave.

    Runs on Journeys

    Cart abandonedLive
    Whencart_abandoned
    Wait4 hours
    BranchOrder placed since?
    Yes
    Exit journey
    No
    EmailStill thinking it over?
    SMSYour cart is saved

  3. Send

    Remind them by email, then SMS

    Send an email with what they left behind. If they still haven’t ordered a day later, send a text to people who opted in to SMS.

    Runs on Journeys. Texts respect quiet hours, and we handle STOP and HELP replies.

    Journeys / Cart abandonedDraft · edited just now
    Whencart_abandoned
    Wait4 hours
    BranchOrder placed since?
    Yes
    Goal reachedExit journey
    No
    EmailStill thinking it over?
    Wait1 day
    SMSYour cart is saved
    SMS stepStep 6 of 7
    From[Sending number]
    MessageYour cart is saved for you. Finish checking out any time: checkout_link
    Send window9:00 to 20:00, recipient’s time zone
    Skip ifno SMS consentmessaged in last 24h
    Send test

  4. They order, and the reminders stop

    The goal is an order. Whenever someone places one, they leave the journey and get no more reminders from it.

Win-back

The same idea, for people who’ve gone quiet

Start the same kind of journey when someone joins a segment, like “No order in 60 days”. Segments update as events arrive, so people join the moment they qualify.

  • Count and recency rules, without SQL
  • People leave the segment, and the journey, when they order again
Segments / High-intent trialsLive
WHOdidpricing_viewedat least 2 timesin the last 7 days
ANDtraitplanistrial
ANDnot in segmentCustomers
Membership, last 14 days2,418 people
Membership updates as events arrive. Used by 3 journeys.

Modules

What it takes

This journey needs 2 Argon modules. The others add to it, and you can add them later without moving data.

Needed

To run the journey

Optional

To do more with it

Build this journey on your own checkout

Start free, send a cart_abandoned event from your site and set up the 3 steps. You pay for the people you message, not for seats.

Start freeRead the setup guide