Comparison · customer data and messaging

Argon or Segment: which fits your team

Argon collects events, keeps a profile for each customer and sends email, SMS and push from it. Here’s when each one fits, with the date we checked every point.

Start freeAlready on Segment? See the move

Written by Zym Labs. Sources: [SOURCE LIST]. Something out of date? Tell us at [EMAIL].

Choose Segment if…

[SEGMENT FACT: WHAT IT IS, CHECKED [DATE]]

  • [A NEED SEGMENT MEETS THAT ARGON DOESN’T]

    [SEGMENT FACT]

    Checked [DATE]

  • [A TEAM SEGMENT’S PRICING SUITS BETTER]

    [SEGMENT FACT]

    Checked [DATE]

  • [A TOOL OR WORKFLOW SEGMENT SUPPORTS]

    [SEGMENT FACT]

    Checked [DATE]

  • [ANOTHER SEGMENT STRENGTH]

    [SEGMENT FACT]

    Checked [DATE]

  • Worth knowing

    [SEGMENT FACT: A LIMIT OR TRADEOFF]

    Checked [DATE]

Choose Argon if…

Customer data and messaging: events, profiles and journeys on email, SMS and push.

  • You want to message people from what they do

    Journeys, our marketing automation, starts on an event, a segment change or a date. It sends email, SMS and push.

    Checked [DATE]

  • You’d rather not pay per seat

    You pay for the people you message, with unlimited team members. Sending is billed separately.

    Checked [DATE]

  • You want data and messages on one profile

    Events, traits, audiences and every message you send live on one customer profile.

    Checked [DATE]

  • Your customer data is in Snowflake

    Argon syncs people and traits from Snowflake on a schedule, ready for audiences and journeys.

    Checked [DATE]

  • Worth knowing

    Some parts of Argon are still early:

    • Sync, reverse ETL to the tools you useHypothesis
    • Forms, sign-up popups, flyouts and embedsExperiment
    • Studio, email and journey builder, visual or codeExperiment

    Checked [DATE]

On top of customer data

Message people from the same profiles

Argon starts by collecting events. Then it uses the same profiles to decide who gets which message, and sends it by email, SMS or push.

Journeys / Trial onboardingLive
ProfileViewing one person
[I]usr_2041[email]
Traits
plantrial
company[COMPANY]
AudiencesTrial usersViewed pricing 2+ times
Channels
EmailSubscribed
SMSSubscribed
PushAllowed
Whentrial_started
EmailWelcome to [Product]
Wait untilproject_createdor 3 days
BranchOpened the welcome email?
Yes
PushPick up where you left off
No
SMSNeed a hand getting started?
usr_2041 is here
Sent to usr_2041
Email · 3 days agoWelcome to [Product]Delivered, not opened
SMS · just nowNeed a hand getting started?Delivered
Goalproject_createdNot reached yet
[Your brand] · Today 10:42
Hi [first name], need a hand getting started? Reply HELP and we’ll get back to you.
Reply STOP to opt out.
  • Start on anythingAn event, a segment change or a date.
  • Wait and branchWait for a time or an event. Branch on events, traits or message engagement.
  • Send on their channelEmail with SPF, DKIM and DMARC set up, SMS with quiet hours, and push.
  • Stop at the goalPeople leave the journey once they reach it.

Checked [DATE]

Already on Segment? Your tracking plan carries over

Argon accepts track, identify, page and group calls. Your events, properties and traits keep their names. Checked [DATE].

Read the migration guide

Try Argon on your own events

Create a test workspace, send a few calls and build a journey from them.

Start free

Not sure which fits?

Tell us what you collect today and what you want to do with it. If Segment fits you better, we’ll say so.

Talk to us